When it comes to marketing your resinous floor contracting business, choosing the right platform for your budget can be a game changer. With various options available, each presenting its unique advantages and challenges, it’s essential to weigh them carefully to ensure the best return on your investment. Let’s explore some of the most effective places to allocate your marketing budget and find out which approach is right for your business.

The industry has seen a growing trend towards quicker-drying products like polyaspartics, polyurea, fast-cure epoxies, and urethane cements. While the push for faster drying times may reduce labor hours and speed up the re-coating process, it often comes at the cost of installation ease. So, is faster always better? Are we losing more than just convenience?